Presentation.

Final Design Direction Boards

Feedback from Group 4

Group 4.

Yafet Bisrat

Michael Mooney

Liam Rushfirth

Sadie Thompson

Sophie Wilson

The notes from the feedback session with Group 4:

• Think about expanding the scale & more environments.
• Experiment with sans-serif typefaces.
• Get people's responses.
• Think about having a logo within the stencils.
• Shorter quotes to relate to the attention span of target audience.
• Lead them somewhere, such as a book store.
• More vinyl work would allow for a broader point of view.
• Target a younger audience that need to develop reading skills.
• Think about using a different medium eg. glitter, chalk.
• Reference and ask why they like it.

Written feedback from the group:

Feedback from Group 4 to Group 6
Written by Sophie Wilson

Overall, we felt very impressed by your project- your blogs evidenced a wealth of primary and secondary source research which was well linked through your design practice to your design context. A good range of source material demonstrated your design developments well.

We felt that the outcomes had been well considered, and the experimentation was evident. However, you could perhaps consider expanding this further by altering the scales of your written quotes, the locations (perhaps in a slightly more “safe” environment- where they would be seen but not trodden on- by a plinth or statue in a park perhaps?), and even the material used to create them- perhaps experimenting with colours, textures and different typefaces also.

We also feel that you could consider the further documentation and feedback from your outcomes- whilst it was evident that it was a success to a point- it would have been interesting to gauge people’s responses in a questionnaire or personal quote- finding out whether this would inspire them to go on and read further.

A really strong project, evidently showcasing good team work and a balanced effort; but, most importantly- answering the brief in a professional and creative application of design.

Feedback for Group 5

Group 5.

Ollie Cassell

James Flanagan

Lewis Francis

Chloe Wilkinson

Tell a Lie Convincingly.

This group decided to tackle the problem by creating a poker set that aids the user to become more apt at bluffing.  This is the impression that we got:

• They regularly changed their concept, but wasn't documented.
• No design direction boards to get a good overview of what they were doing.
• Excellent concept with the cards, but we thought that promoting them at a casino would be a bad choice as they wouldn't choose to give customers advice on how to win money from them.  Perhaps a store such as Urban Outfitters would be a better choice, moving away from the direct audience.
• Needed some printed design to get a better feel for the project and the way it was going.  Also, how would the set be packaged?
• No design direction documented, we couldn't see the development process and how they got to the final stage.
• Questionnaire was the only documented research method.
• Unresolved as it doesn't actually tell a lie (apart from the 'you will make millions' poster).
• We feel it needs to go live and tested with a game of poker with the set - get responses from users to measure its effectiveness.