WHY?
1. There has been no fatal crashes since 1994.
2. It puts the drivers' minds at ease.
3. It maintains high-paced excitement, whilst keeping safety a priority.
4. It gives the sport an excellent image.
5. It allows more encouragement from parents to get youngsters involved.
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"I intend to inform & educate a group of 17-25 year olds that the road is more dangerous than an F1 track."
FREE informative handouts & information packs.
RANGE - what range of deliverables will you produce/propose?
- Mailshots
- Booklets
- Flyers
- Posters
CONTEXT - define the context in which your products will exist/be viewed
- Colleges
- Petrol Stations
- Billboards
- Back of Buses
- Driving Licence starter packs
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