Friday, 6 January 2012

Enterprise: Task 4

"Based on the principles that have been introduced in lecture 4 of the Enterprise module and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can."

http://www.allelementsmedia.co.uk/#

Strengths
Professional looking website, user friendly.
Up front with their prices, packages and deals - no hassle.
Offers own printing, limiting the number of contacts that the client needs to arrange.

Weaknesses
No obvious full portfolio, shop still under construction.
Established in 2011, fairly new and inexperienced.

Opportunities
Can use their 'fresh' image to their advantage, appealing to nightclubs and student events.

Threats
Not receiving their planned amount of client work.
Failure to promote their services as well as planned.

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http://brandingboss.com/

Strengths
Clean website, user friendly.
Persuasive language used within the site.
Clear gallery, easy viewing.

Weaknesses
Located in Morley, not so central to other major cities if there was a business enquiry somewhere outside Leeds.

Opportunities
Can receive work from returning clients from their decent backlog of previous work.

Threats
Potential business could be lost through location.


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http://www.halfheaddesign.com/

Strengths
Predominantly web based, specialist design.
Offers MySpace work, a social network popular with bands.
In depth portfolio with description of project.

Weaknesses
Specialist status also reduces client range.
Limited opportunity for real-world presence through exhibitions etc.

Opportunities
Being web based also allows for easier global expansion.

Threats
Modern coding that won't work with some of the clients' customers' browsers - could lower reputation without being at fault.

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