Enterprise Research: Our Target Market

We aim to market our services mainly around the Leeds area, where we will be based, but will also look into designing for theatres and venues around Manchester, Newcastle, Liverpool, Sheffield and York: all cultural cities that are relatively local to our headquarters.

Having done some research, the Leeds Arena is due to open in 2013, and will be yet another marketing possibility.

The Carriageworks is a theatre located next to the Millennium Square in Leeds.  Although this area receives a substantial amount of attention from the public, The Carriageworks isn't blindingly obvious and is not marketed that well.  We see this as a brilliant opportunity for business, and would be a perfect client for us to work for.

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Here are potential venues in the cities that we have researched into:

Manchester
Palace Theatre // Opera House // Lowry Theatre // MEN Arena // Apollo // Band On The Wall // Stockport Plaza // Oldham Coliseum // Pyramid & Parr Hall // Bridgewater Hall // RNCM, Royal Exchange // Library Theatre // Contact Theatre // Dancehouse // 02 Academy // HMV Ritz // Waterside Arts Centre // Bolton Octagon // King George's Hall

Leeds
City Varieties Music Hall // West Yorkshire Playhouse // The Carriageworks // Leeds Grand Theatre & Opera House // 02 Academy // The Cockpit // Leeds Arena

Newcastle
Metroradio // City Hall // The Sage // Northern Stage // Theatre Royal // The Journal Tyne Theatre // The People's Theatre // The Hyena Comedy Cafe // Live Theatre // Little Theatre

Liverpool
Echo Arena // Empire // Everyman Theatre // Pacific Roads Art Centre // Philharmonic Hall // Playhouse // Royal Court Theatre // St. Georges Hall // Unity Theatre

York
Pilot Theatre // Grand Opera House // York Theatre Royal // Friargate Theatre

Sheffield
Sheffield Arena // Sheffield City Hall // Lyceum Arena // Library Theatre // Crucible Theatre

Derby
Guildhall Theatre // Derby Playhouse // Assembly Rooms

Nottingham
Royal Concert Hall // Theatre Royal // Trent FM Arena // Nottingham Arts Theatre // Nottingham Playhouse // Lace Market Theatre // Bonington Theatre // Albert Hall // Rock City // The Studio Theatre

http://www.theatresonline.com/find-a-theatre.html

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Our Potential Competitors

http://www.sumodesign.co.uk/home.html
http://www.hoohaadesign.co.uk/
http://www.johngood.com/index.asp
http://www.scarlet-design.co.uk/

Agencies in Leeds

http://www.punch-creative.co.uk/
http://www.odd.co.uk/pages/home
http://www.icmcreative.co.uk/
http://www.designbomb.co.uk/

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SUMO

Strengths
Professional website, well laid out.
A back history of clients
Respectable, built up a reputation
Not much high-end competition

Weaknesses
A jack of all trades within the culture sector, not being an expert on one

Opportunities
Ability to collaborate with other prestigious companies

Threats
Competition from smaller, less expensive companies
Recession

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John Good

Strengths
Work for a lot of clients
Very specific - mass appeal for theatres
Located in the centre of the country
Nationwide appeal

Weaknesses
Website isn't as well designed

Opportunities
Repeated seasonal work through pantomimes and plays.
Collaboration work with other companies

Threats
Competition from local, cheaper companies
Recession

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Scarlet

Strengths
Established 18 years ago, industry experienced.
Specific part of the culture sector
Website aesthetically similar to the services they offer

Weaknesses
Located in the corner of the country - not much opportunity to spread

Opportunities
Regular customers located in the south-west part of the UK.
Expand to Ireland and Southern Wales

Threats
Recession
Not enough chance to develop due to limited customers