Primary research obtained from the Visitor Centre at the Train Station in Leeds. A mixture of printed material, both high-end and low-end design, located in its own section. This shows a demand for theatre and arts, a specialist subject area that has to have a distinct quality to it. I have picked out a couple of stand out items, including the Georgian Spring and the Leeds More, printed on quality stock and having that keepsake factor that is hard to implement on a free handout.
This is what we as a group aspire to produce, something that encourages customers to interact with, rather than throw away at the first sign of a rubbish bin.
No comments:
Post a Comment